Hola / Hello / Salut! le.marines.h@gmail.com @lemarines LinkedIn ↗

Luis Enrique Marines

Full-Stack Researcher & Design Strategist

📍 LONDON, UNITED KINGDOM

I lead research & design in complex product environments, connecting user behaviour, business systems, and cross-functional decision-making to shape what to build next.

You can also find me watching an indie film, drinking yerba mate or reading at a café in South London.

UK Research Design Strategy Mixed Methods XFN Collaboration AI-Native Workflows Systems Thinking

About me

I specialise in navigating complex product problems where user needs, organisational incentives, and technical systems collide. With 9+ years across big tech (Metafacebook.com ↗Meta Ads Creative StudioEnterprise creative automation and Dynamic Ads tools for high-performing workflows.), consulting (INSITUMaccenture.com ↗Accenture Acquires INSITUMIntegrating leading Latin American strategic design and innovation capabilities. & FJORD / Accentureaccenture.com ↗Accenture Song (FKA FJORD)Tech-powered creative and strategic digital transformation consultancy.), and the UK’s public sector (NHSdigital.nhs.uk ↗Vaccinations National Booking ServiceNational clinical and digital booking architecture across primary care., HMRCnao.org.uk ↗HMRC Customer Service Report (NAO)Independent evaluation of telephony, digital support, and citizen failure demand.), I combine rigorous mixed-methods discovery with operational and behavioral data to turn ambiguous signals into clear strategic bets for cross-functional teamsrsdsymposium.org ↗Mapping Disciplinary MobilityRSD Symposium: Navigating cross-disciplinary boundaries to tackle systemic challenges..

My contributions have 1 successfully influenced and de-risked the rollout of 0-to-1 products and services at a global/national scalevimeo.com ↗Fjord & Global Scale DeliveryCase study on international service design and multi-market launch., 2 unlocked measurable operational savings (e.g., £7.8m for public services), and 3 established and scaled ResOps infrastructure & AI-enabled workflowsengineering.fb.com ↗An Organizational Second BrainMeta Engineering on human-in-the-loop AI systems that learn from domain experts. that continue delivering value long after my research execution efforts end.

My superpowers

Systems Thinking & Behavioural Design

Understanding systemic behaviour at multiple scales

I use systems & service design thinkingrsdsymposium.org ↗Powers of Ten & The SX CanvasMapping systemic gaps across micro, meso, and macro service touchpoints. as a leadership toolkit to uncover root causes and identify where strategic interventionvimeo.com ↗From Workbook to FieldworkSDinGov: Practical guide for implementing systemic design in the public sector. will have the greatest leverage to balance user and business needs.

Insight Activation & XFN Alignment

Translating complexity into shared common understanding

I operate as a knowledge brokerresearchgate.net ↗The Designer: Liminal Being Between DisciplinesPublished research on boundary-crossing, disciplinary navigation, and knowledge brokerage. to help organisations build clearer problem framing, stronger research operations, and shared understanding across teamsresearchgate.net ↗Linguistic Metaphors of Disciplinary SpaceCartography of cross-disciplinary interaction, conceptual alignment, and shared mental models..

View CV & Portfolio (PDF) ↗